The online consumer's hierarchy of needs

Authors:
Joseph S. Valacich;D. Veena Parboteeah;John D. Wells
Affiliations:
Washington State University, Pullman, WA;Eastern New Mexico University, Portales, NM;Washington State University, Pullman, WA
Venue:
Communications of the ACM - ACM's plan to go online first
Year:
2007

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Abstract

Web site designers take heed: Not all interface characteristics are created equal.