Web Site Usability, Design, and Performance Metrics
Information Systems Research
Businesses as Buildings: Metrics for the Architectural Quality of Internet Businesses
Information Systems Research
Modelling interface aesthetics
Information Sciences: an International Journal
The online consumer's hierarchy of needs
Communications of the ACM - ACM's plan to go online first
Measuring the screen complexity of web pages
Proceedings of the 2007 conference on Human interface: Part II
Effect of glance duration on perceived complexity and segmentation of user interfaces
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: intelligent multimodal interaction environments
User acceptance of hedonic information systems
MIS Quarterly
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Screen design of web pages is challenging because web pages contain lot of icons, consisting not only of texts with various fonts but also graphics with different sizes and content. The objectives for screen design of a web page can be either to provide aesthetic beauty, to convey complex information, to improve legibility, or some combination of the above. This study chooses to formalize design guidelines of legibility because information is becoming more and more complicated in web pages and hampering the efficiency of information searching. This study proposes six measurements of screen legibility: screen ratio of navigator to content, font size variety, variety of icon types, color contrast between background and foreground, content density, and number of alignment points. These six factors were then use to measure the legibility effectiveness of the startup page on four different yahoo.com sites. Combined with the results from a survey study, we concluded that all six factors were validated to be attributes with a significant and measurable impact on web site legibility.