Visual search strategies and eye movements when searching Chinese character screens
International Journal of Human-Computer Studies
Modelling interface aesthetics
Information Sciences: an International Journal
The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
Designing the User Interface: Strategies for Effective Human-Computer Interaction (4th Edition)
Designing the User Interface: Strategies for Effective Human-Computer Interaction (4th Edition)
Formalizing Design Guidelines of Legibility on Web Pages
Proceedings of the Symposium on Human Interface 2009 on Human Interface and the Management of Information. Information and Interaction. Part II: Held as part of HCI International 2009
EPCE'11 Proceedings of the 9th international conference on Engineering psychology and cognitive ergonomics
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An increasing, degree of rich and dynamic content and abundant links are making Web pages visually cluttered. This paper presents a numerical tool to evaluate the screen complexity of a Web page using four critical measurements: size complexity, local density, grouping, and alignment. In the empirical study, we first translate the real screens from four first pages on Ebay auction web sites to serve as model screens that contain the structure of complexity without content. We subsequently compare the complexity values calculated from the model screens with the viewers' judgment from the real screens. The resemblance between the results indicates that the tool is useful.