Task-technology fit and individual performance
MIS Quarterly
Assessing IT usage: the role of prior experience
MIS Quarterly
Extending the TAM for a World-Wide-Web context
Information and Management
Why do people use information technology?: a critical review of the technology acceptance model
Information and Management
International Journal of Human-Computer Studies - Special issue on HCI and MIS
The role of moderating factors in user technology acceptance
International Journal of Human-Computer Studies
Understanding e-learning continuance intention: An extension of the Technology Acceptance Model
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
A balanced thinking-feelings model of information systems continuance
International Journal of Human-Computer Studies
Moderating Effects of Task Type on Wireless Technology Acceptance
Journal of Management Information Systems
The online consumer's hierarchy of needs
Communications of the ACM - ACM's plan to go online first
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems
Re-examining perceived ease of use and usefulness
MIS Quarterly
User acceptance of hedonic information systems
MIS Quarterly
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This study examines how the nature of technology affects users’ intention to continue using information technologies. It proposes an extended technology acceptance model, with perceived ease of use, perceived usefulness and pleasure affecting the intention to continue using a technology. We hypothesized that these effects are moderated by the technology’s utilitarian and hedonic values. The model was validated for smartphone functions. A user survey showed that perceived ease of use significantly affected the intention to continue using only for high-utilitarian functions, whereas pleasure affected the intention to continue using only for high-hedonic functions. The effect of perceived ease of use on perceived usefulness was stronger for high-utilitarian than for low-utilitarian functions. The effect of pleasure on perceived usefulness was stronger for high-hedonic than for low-hedonic functions. The results suggest that marketing should consider the nature of the functions.