Guidelines for developing trust in health websites

Authors:
E. Sillence;P. Briggs;L. Fishwick;P. Harris
Affiliations:
Northumbria University, Newcastle upon Tyne, UK;Northumbria University, Newcastle upon Tyne, UK;Northumbria University, Newcastle upon Tyne, UK;University of Sheffield, Sheffield, UK
Venue:
WWW '05 Special interest tracks and posters of the 14th international conference on World Wide Web
Year:
2005

Citing 4
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Abstract

How do people decide which health websites to trust and which to reject? Thirteen participants all diagnosed with hypertension were invited to search for information and advice relating to hypertension. Participants took part in a four-week study engaging in both free and directed web searches. A content analysis of the group discussions revealed support for a staged model of trust in which mistrust or rejection of websites is based on design factors and trust or selection of websites is based on content factors such as source credibility and personalization. A number of guidelines for developing trust in health websites are proposed.