Building consumer trust online
Communications of the ACM
The role of trust and assurance services in electronic channels: an exploratory study
ICIS '99 Proceedings of the 20th international conference on Information Systems
Establishing online trust through a community responsiblity system
Decision Support Systems
Consumer trust in an Internet store
Information Technology and Management
Trust and Electronic Commerce More than a Technical Problem
SRDS '99 Proceedings of the 18th IEEE Symposium on Reliable Distributed Systems
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
Toward a Generic Model of Trust for Electronic Commerce
International Journal of Electronic Commerce
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eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as "merchant trust", is still a big challenge. Merchant trust framework can be created by using factors such as existence, affiliation, performance and policy. In this paper, we present an information model for a merchant trust based on the previously cited factors. We then provide a framework for the implementation of the model using intelligent agents. Gathering the required information on the merchant is the first step in helping consumers to evaluate merchant trust in an eCommerce setting.