What's wrong with online privacy policies?

  • Authors:
  • Irene Pollach

  • Affiliations:
  • Vienna University of Economics and Business Administration, Austria

  • Venue:
  • Communications of the ACM - ACM's plan to go online first
  • Year:
  • 2007

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Abstract

Research has shown that privacy policies tend to intensify privacy concerns rather than engender trust. One way to combat this dichotomy is to redesign their content, language, and presentation format.