Securing the commercial Internet
Communications of the ACM
Building consumer trust online
Communications of the ACM
The Dynamics of the Electronic Market: An Evolutionary Game Approach
Information Systems Frontiers
Consumer trust in an Internet store
Information Technology and Management
Trust Transfer on the World Wide Web
Organization Science
Building trust in online auction markets through an economic incentive mechanism
Decision Support Systems
Third-Party Assurances: The Road to Trust in Online Retailing
HICSS '02 Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 7 - Volume 7
Do privacy seals in e-commerce really work?
Communications of the ACM - Mobile computing opportunities and challenges
Customer Satisfaction in Virtual Environments: A Study of Online Investing
Management Science
The development of initial trust in an online company by new customers
Information and Management
Information Systems Research
Do consumers understand the role of privacy seals in e-commerce?
Communications of the ACM - The disappearing computer
Secure Electronic Commerce: Custom Vc Online
Secure Electronic Commerce: Custom Vc Online
The Role of System Trust in Business-to-Consumer Transactions
Journal of Management Information Systems
Revisiting the role of web assurance seals in business-to-consumer electronic commerce
Decision Support Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
The effect of encryption on Internet purchase intent in multiple vendor and product risk settings
Electronic Commerce Research
Can visible cues in search results indicate vendors' reliability?
Decision Support Systems
Understanding users' initial trust in mobile banking: An elaboration likelihood perspective
Computers in Human Behavior
Impact of consumer empowerment on online trust: An examination across genders
Decision Support Systems
The dynamic nature of trust transfer: Measurement and the influence of reciprocity
Decision Support Systems
A Value Sensitive Design Investigation of Privacy Enhancing Tools in Web Browsers
Decision Support Systems
The Effect of E-Commerce Websites' Colors on Customer Trust
International Journal of E-Business Research
Cue consistency and page value perception: Implications for web-based catalog design
Information and Management
Examining continuous usage of location-based services from the perspective of perceived justice
Information Systems Frontiers
Theorizing the concept and role of assurance in information systems security
Information and Management
Understanding the evolution of consumer trust in mobile commerce: a longitudinal study
Information Technology and Management
International Journal of Information Management: The Journal for Information Professionals
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This research examines the effects of third-party Web assurance seals on consumers' initial trust in online vendors from a functional perspective. The main effects and interaction effects of different seal functions (i.e., privacy assurance, security assurance, or transaction-integrity assurance) on consumers' initial trust are explored. We constructed a 2x2x2 between-participants full factorial design to conduct this lab-controlled experiment. The results demonstrate that there is an interaction between the privacy and security assurance functions such that the effect of either function on enhancing consumers' initial online trust is weakened by the presence of the other. Privacy and transaction-integrity assurance functions interact in a similar way. Consequently, Web assurance seals with multiple functions are not necessarily more effective than single-function seals in enhancing consumers' initial online trust. As the combined-function seals are currently offered in the e-markets, this finding provides insight to both Web assurance seal providers and online vendors who adopt or intend to adopt a Web assurance seal.