Usability issues for E-commerce in South Africa: an empirical investigation

Authors:
Lynette Barnard;Janet L. Wesson
Affiliations:
Department of Computer Science and Information Systems, University of Port Elizabeth, P. O. Box 1600, Port Elizabeth, 6000, South Africa;Department of Computer Science and Information Systems, University of Port Elizabeth, P. O. Box 1600, Port Elizabeth, 6000, South Africa
Venue:
SAICSIT '03 Proceedings of the 2003 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology
Year:
2003

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Abstract

Many researchers have found that E-commerce and usability are inextricably linked, since unusable E-commerce sites are often also unsuccessful. The purpose of this paper is to discuss an empirical investigation that was conducted in South Africa to determine if there were any usability problems on three well-known South African E-commerce sites and one international site. This paper gives a brief introduction to E-commerce, trust and usability and then discusses the empirical evaluation. The results of the empirical evaluation are presented and plans for future research highlighted.