Authoritative sources in a hyperlinked environment
Journal of the ACM (JACM)
Separating the swarm: categorization methods for user sessions on the web
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
ACM Computing Surveys (CSUR)
Measuring e-Commerce effectiveness: a conceptual model
SAICSIT '03 Proceedings of the 2003 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology
Usability issues for E-commerce in South Africa: an empirical investigation
SAICSIT '03 Proceedings of the 2003 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology
Web usage mining based on probabilistic latent semantic analysis
Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining
Guidance Performance Indicator " Web Metrics for Information Driven Web Sites
WI '05 Proceedings of the 2005 IEEE/WIC/ACM International Conference on Web Intelligence
Improving semantic consistency of web sites by quantifying user intent
ICWE'05 Proceedings of the 5th international conference on Web Engineering
Searchstrings revealing user intent: a better understanding of user perception
ICWE '06 Proceedings of the 6th international conference on Web engineering
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With growing importance of the internet, web sites have to be continously improved. Web metrics help to identify improvement potentials. Particularly success metrics for e-commerce sites based on transaction analysis are commonly available and well understood. In contrast to transaction based sites, the success of web sites geared toward information delivery is harder to quantify since there is no direct feedback of the user. We propose a generic success measure for information driven web sites. The idea of the measure is based on the observation of user behaviour in context of the web site semantics. In particular we observe users on their way through the web site and assign positive and negative scores to their actions. The value of the score depends on the transitions between page types and their contribution to the web site’s objectives. To derive a generic view on the metric construction, we introduce a formal meta environment deriving success measures upon the relations and dependencies of usage, content and structure of a web site.