Trust-building measures: a review of consumer health portals

Authors:
Wenhong Luo;Mohammad Najdawi
Affiliations:
Villanova University, Villanova, PA;Villanova University, Villanova, PA
Venue:
Communications of the ACM - Multimodal interfaces that flex, adapt, and persist
Year:
2004

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Abstract

Health Web sites are employ a medley of trust-building approaches. But does a definitive formula exist for winning consumer trust?