Building consumer trust online
Communications of the ACM
Communications of the ACM
Adoption of internet banking: an empirical study in Hong Kong
Decision Support Systems
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
A systematic review of Internet banking adoption
Telematics and Informatics
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This study investigates whether brand name has an impact on personal customers' adoption of Internet banking IB in Hong Kong. Based on the Technology Acceptance Model TAM with proper adaptation to the online environment, we propose a model comprising an external factor, namely brand name, and three constructs of technology adoption, namely perceived credibility, perceived usefulness and perceived ease of use to assess customers' intention to use IB. In addition, we investigate the difference in the brand name's effect on customers' adoption of IB between banks with larger market shares and banks with smaller market shares. We collected data through a questionnaire survey and analyzed the data using structural equation modeling SEM to investigate the inter-relationships between the constructs and assess the overall explanatory power of the model. The results provided support for the model and confirmed its robustness in predicting the impact of brand name on personal customers' adoption of IB in Hong Kong.