Issues and opinion on structural equation modeling
MIS Quarterly
Building consumer trust online
Communications of the ACM
Understanding online purchase intentions: contributions from technology and trust perspectives
European Journal of Information Systems
Psychological antecedents of institution-based consumer trust in e-retailing
Information and Management
Toward Contextualized Theories of Trust: The Role of Trust in Global Virtual Teams
Information Systems Research
The mechanics of trust: a framework for research and design
International Journal of Human-Computer Studies
Trust in inter-organizational exchanges: a case study in business to business electronic commerce
Decision Support Systems
Managing electronic commerce retail transaction costs for customer value
Decision Support Systems
How can the Web help build customer relationships?
Information and Management
Research Note-Two Competing Perspectives on Automatic Use: A Theoretical and Empirical Comparison
Information Systems Research
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
IS Application Capabilities and Relational Value in Interfirm Partnerships
Information Systems Research
A comparison of purchase decision calculus between potential and repeat customers of an online store
Decision Support Systems
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
An examination of the determinants of customer loyalty in mobile commerce contexts
Information and Management
Antecedents and determinants of information technology habit
Information and Management
Trust and TAM in online shopping: an integrated model
MIS Quarterly
The roles of habit and web site quality in e-commerce
International Journal of Information Management: The Journal for Information Professionals
Seller heterogeneity in electronic marketplaces: A study of new and experienced sellers in eBay
Decision Support Systems
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Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the moderating role of habit on the relationship between trust and repeat purchase intention. Prior research on online behavior continuance models perceives usefulness, trust, satisfaction, and perceived value as the major determinants of continued usage or loyalty, overlooking the important role of habit. We define habit in the context of online shopping as the extent to which buyers tend to shop online automatically without thinking. Building on recent research on the continued usage of IS and repeat purchasing, we develop a model suggesting that habit acts as a moderator between trust and repeat purchase intention, while familiarity, value and satisfaction are the three antecedents of habit. Data collected from 454 customers of the Yahoo!Kimo shopping mall provide strong support for the research model. The results indicate that a higher level of habit reduces the effect of trust on repeat purchase intention. The data also show that value, satisfaction, and familiarity are important to habit formation and thus relevant within the context of online repeat purchasing. The implications for theory and practice and suggestions for future research are also discussed.