Privacy conflicts in CRM services for online shops: a case study

  • Authors:
  • Claus Boyens;Oliver Günther;Maximilian Teltzrow

  • Affiliations:
  • Institute of Information Systems, Humboldt-Universität zu Berlin, Spandauer Str. 1, 10178 Berlin, Germany;Institute of Information Systems, Humboldt-Universität zu Berlin, Spandauer Str. 1, 10178 Berlin, Germany;Institute of Information Systems, Humboldt-Universität zu Berlin, Spandauer Str. 1, 10178 Berlin, Germany

  • Venue:
  • CRPIT '14 Proceedings of the IEEE international conference on Privacy, security and data mining - Volume 14
  • Year:
  • 2002

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Abstract

Sophisticated Data Mining tools are able to provide valuable information for online retailers. But especially when an external data mining service provider is contracted, important questions arise concerning the privacy preservation of the shop customers. This paper discusses the specific case of an online retailer who aims at usefully analysing customers' data for product and capacity planning while still preserving its users'privacy. We expose several privacy-sensitive areas and propose protection measures in order to face these problems.