The value of seller trustworthiness in C2C online markets

  • Authors:
  • Troy J. Strader;Sridhar N. Ramaswami

  • Affiliations:
  • Iowa State University, Ames, IA;Iowa State University, Ames, IA

  • Venue:
  • Communications of the ACM
  • Year:
  • 2002

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Abstract

Trust has value in online markets, and individual and company actions can improve or impair how trustworthy they are perceived in these markets.