TRUSTe: an online privacy seal program
Communications of the ACM
Building consumer trust online
Communications of the ACM
Communications of the ACM
CUU '00 Proceedings on the 2000 conference on Universal Usability
Trust in e-commerce vendors: a two-stage model
ICIS '00 Proceedings of the twenty first international conference on Information systems
Initial trust, perceived risk, and the adoption of internet banking
ICIS '00 Proceedings of the twenty first international conference on Information systems
First impressions: emotional and cognitive factors underlying judgments of trust e-commerce
Proceedings of the 3rd ACM conference on Electronic Commerce
Principles of Trust for MAS: Cognitive Anatomy, Social Importance, and Quantification
ICMAS '98 Proceedings of the 3rd International Conference on Multi Agent Systems
Factors Impacting Customers' Initial Trust in E-Businesses: An Empirical Study
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences - Volume 07
Toward a Generic Model of Trust for Electronic Commerce
International Journal of Electronic Commerce
Modelling trust recognition and evaluation in an electronic environment
International Journal of Networking and Virtual Organisations
Modelling trust recognition and evaluation in an electronic environment
International Journal of Networking and Virtual Organisations
Enabling internet singularity within the electronic commerce trust model
ACM SIGecom Exchanges
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This paper presents a trust building conceptual model in an electronic environment. The conceptual model integrates sociological aspects of trust evaluation with the dynamics of trust in electronic transactions. The presented conceptual model is then represented in a mathematical form to enable the user to calculate Worthy of Investment (WoI) value for an online transaction, on the basis of different aspects of online transactions. The mathematical model is based on the use of subjective probabilities which portray the user's corresponding level of trust on each dynamic of an online transaction. The conceptual and mathematical models are designed to be used by online users to evaluate and compare different online transaction options on the basis of rational computed assisted decision-making.