Effects of color as an executional cue in advertising: they're in the shade

  • Authors:
  • Gerald J. Gorn;Amitava Chattopadhyay;Tracey Yi;Darren W. Dahl

  • Affiliations:
  • -;-;-;-

  • Venue:
  • Management Science
  • Year:
  • 1997

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Abstract