Does color in email make a difference?

Authors:
Moshe Zviran;Dov Te'eni;Yuval Gross
Affiliations:
Tel Aviv University, Tel Aviv, Israel;Tel Aviv University, Tel Aviv, Israel;Tel Aviv University, Tel Aviv, Israel
Venue:
Communications of the ACM - Supporting exploratory search
Year:
2006

Citing 4
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Abstract

Yes, if used correctly, it can excite and please, prompting recipients to respond as the sender intended---clicking a designated link or even buying something.