Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Examining customers' trust in online vendors and their dropout decisions: An empirical study
Electronic Commerce Research and Applications
On-line Shopping Behavior: Cross-Country Empirical Research
International Journal of Electronic Commerce
The atmospheric factors of online storefront environment design: An empirical experiment in Taiwan
Information and Management
Computers in Human Behavior
Knowledge search and people with high epistemic curiosity
Computers in Human Behavior
Computers in Human Behavior
Antecedents of trust in online auctions
Electronic Commerce Research and Applications
Trust and TAM in online shopping: an integrated model
MIS Quarterly
How impulsivity affects consumer decision-making in e-commerce
Electronic Commerce Research and Applications
The role of atmospheric cues in online impulse-buying behavior
Electronic Commerce Research and Applications
Hi-index | 0.00 |
This research examines the impact of background music tempo, an emotional stimulus, on consumer attitude in online shopping. The authors conducted two empirical studies based on the same experimental design. The results of both studies supported the study's main hypothesis: background music tempo positively affects consumer arousal. It also suggests that product category moderates the influence of arousal on pleasure such that a positive effect occurs when shopping online for hedonic products but not for utilitarian products. In addition, consumer trust mediates the positive influence of pleasure on purchase intention. The authors also discuss the managerial implications of the empirical results.