The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention

  • Authors:
  • Dong-Mo Koo;Seon-Hee Ju

  • Affiliations:
  • School of Management, Kyungpook National University, 1,370 Sankyuk-Dong, Buk-Gu, Daegu 702-701, Republic of Korea;School of Management, Kyungpook National University, 1,370 Sankyuk-Dong, Buk-Gu, Daegu 702-701, Republic of Korea

  • Venue:
  • Computers in Human Behavior
  • Year:
  • 2010

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Abstract