Information Systems Research
An empirical investigation of socio-cultural factors of information sharing in China
Information and Management
Social Science Computer Review
Product and channel-related risk and involvement in online contexts
Electronic Commerce Research and Applications
Lower bounds on sample size in structural equation modeling
Electronic Commerce Research and Applications
International Journal of Electronic Commerce
It is not for fun: An examination of social network site usage
Information and Management
Face-to-face or Facebook: Can social connectedness be derived online?
Computers in Human Behavior
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Investigation of the underlying mechanisms responsible for measurement variance has received little attention. The primary objective of this study is to examine whether paper and social media surveys produce convergent results and investigate the underlying psychological mechanisms for the potential measurement nonequivalence. Particularly, we explored the role of social desirability and satisficing on the measurement results. We collected data via five different survey modes, including paper survey, ad hoc Web survey, online forum (message boards)-based, SNS-based and microblog-based surveys. The findings show that socially desirable responding does not lead to inconsistent results. Rather we found that satisficing causes inconsistent results in paper versus online surveys. Sociability reduces the possibility of engaging in satisficing that results in inconsistent results between traditional Web surveys and social media-based Web surveys.