'To play or not to play': A cross-temporal investigation using hedonic and instrumental perspectives to explain user intentions to explore a technology

  • Authors:

  • Massimo Magni;M. Susan Taylor;Viswanath Venkatesh

  • Affiliations:

  • Institute of Organization and Information Systems, Department of Management, Bocconi University, Via Röntgen 1, 20135 Milan, Italy;Department of Management and Organization, University of Maryland, Robert H. Smith School of Business, Van Munching Hall, College Park, MD 20742-1815, USA;Department of Information Systems, University of Arkansas, Walton College of Business, Fayetteville, AR 72701, USA

  • Venue:
  • International Journal of Human-Computer Studies
  • Year:
  • 2010

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Abstract

The present research extends prior work on the relationship between users and technology by examining users' intention to explore a technology. Drawing on exploration and individual motivation theories, we developed and tested a model examining the effects of hedonic (i.e., personal innovativeness and cognitive absorption) and instrumental (i.e., performance expectancy and image enhancement) factors on individuals' intentions to explore a technology over time. Based on a study of 94 users exposed to a new technology, with measurements taken at two points in time, we found that both instrumental and hedonic factors affect individuals' intentions to explore, but their effects change over time such that as time goes by, the effect of personal innovativeness decreases and performance expectancy increases. In addition to our contributions and implications for research on technology acceptance, we present practical implications both for developers and managers, with a view toward helping the development and deployment of technologies that satisfy the evolution of users' needs over time.