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Information and Management
"Alone together?": exploring the social dynamics of massively multiplayer online games
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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Computers in Human Behavior
Electronic Commerce Research and Applications
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Electronic Commerce Research
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Electronic Commerce Research
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Computers in Entertainment (CIE) - SPECIAL ISSUE: Media Arts and Games (Part II)
User acceptance of hedonic digital artifacts: A theory of consumption values perspective
Information and Management
The influence of extro/introversion on the intention to pay for social networking sites
Information and Management
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SLSFS'05 Proceedings of the 2005 international conference on Subspace, Latent Structure and Feature Selection
Identification with the player character as determinant of video game enjoyment
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Computers in Human Behavior
Computers in Human Behavior
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Computers in Human Behavior
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The aims of this paper are to: (1) modify the theory of consumption values in order to investigate online game users' perceived value of purchasable game items, and (2) develop a new construct - the ''integrated value of purchasing game items'' - based on the modified theory of consumption values. We found that the enjoyment, character competency, visual authority, and monetary values are appropriate for describing how online game users perceive the value of game items. Utilizing second order analysis, the ''integrated value of purchasing game items'' was developed. To show the validity of the new construct, we developed a research model and tested it using the results of 327 valid questionnaires. Results revealed that the new construct is statistically significant in affecting users' intention to purchase game items.