User acceptance of wireless short messaging services: Deconstructing perceived value
Information and Management
An Efficient Hybrid Artificial Bee Colony Algorithm for Customer Segmentation in Mobile E-commerce
Journal of Electronic Commerce in Organizations
Empirical exploration of factors that determine multiple mobile phone subscriptions
International Journal of Mobile Communications
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The determination whether mobile and fixed telecommunications services operate in the same market not only affects business decision of service providers, but also has wide implications on public policy decisions pertaining to the means by which they should be regulated in the United States. This study conducts a two-stage cluster analysis implementing the American Customer Satisfaction Model on two datasets of 3251 and 5060 data points pertaining to mobile and fixed-line phone services, respectively, collected by the National Quality Research Center at the University of Michigan in order to determine whether the way consumers perceive these services can indicate as to their levels of substitutability. It concludes that different types of customers with different needs consume these products and offers policy makers some insight on how to further the penetration of mobile services.