Mobile is success in personnel marketing: a consumer-based analysis of quality and perceived value

  • Authors:
  • Susanne J. Niklas

  • Affiliations:
  • RheinMain University of Applied Sciences/Saarland University, Wiesbaden/Saarbrücken, Germany

  • Venue:
  • Proceedings of the 49th SIGMIS annual conference on Computer personnel research
  • Year:
  • 2011

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Abstract

The "war for talents" is getting more relevant than ever and especially the demand for qualified trainees and IT- and engineering specialists is massively increasing [18]. To meet this recruiting challenge a research project on the potentials of new innovative ways of mobile personnel recruitment, "ReMoMedia" Recruiting in the Mobile Media", was initialized at the University of RheinMain, Wiesbaden, Germany. The three-year project is funded by the German Federal Ministry of Education and Research, and investigates the practicability and feasibility of applying mobile media as an additional channel for personnel recruiting in the HR marketing mix. Accompanying the practical implementation possibilities this dissertation project aims at providing a scientific approach to the topic. To offer some guide for the organizational challenge of attracting and recruiting qualified employees the study in hand will apply theory on information system (IS) success adapted to the mobile requirements and the recruiting context. Working up on the success factors of mobile IS as an additional channel for personnel recruiting the analysis of the appropriate target group as well as the target group's expectations towards these applications will be subject of the study.