Mobile recruiting: insights from a survey among german HR managers

  • Authors:
  • Stephan Böhm;Susanne J. Niklas

  • Affiliations:
  • RheinMain University of Applied Sciences, Wiesbaden, Germany;RheinMain University of Applied Sciences/Saarland University, Wiesbaden/Saarbrücken, Germany

  • Venue:
  • Proceedings of the 50th annual conference on Computers and People Research
  • Year:
  • 2012

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Abstract

Less than two decades ago the desktop-based Internet started to conquer the mass market. Today, Internet usage is ubiquitous and the primary source of information for many people. This might also be one reason why the Internet has also established as the media of choice for personnel marketing and recruiting. However, with the growing popularity and use of the mobile Internet HR managers are facing new challenges in their personnel recruitment activities. These challenges as well as opportunities associated with the deployment of innovative mobile technologies for personnel recruiting are often discussed in connection with the concept of "mobile recruiting" -- but, what's behind it and does it really matter? To gain insights into the practitioners' awareness and assessment of mobile recruiting we conducted a survey among HR managers in Germany. The study was carried out first in 2009 and was repeated 2011. Key findings are presented in the paper at hand. The analysis shows that perceived relevance of mobile recruiting as well as its deployment increased at large.