Emotional factors influencing technology acceptance particularly with regard to mobile service usage

Authors:
Elisabeth Platzer
Affiliations:
University of Graz, Graz
Venue:
Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services
Year:
2009

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Abstract

In December 2008 the 4 billion mark of mobile phone subscribers has been passed. All these people use their mobile phones in different ways and with varying objectives often guided or influenced by their emotions. Substantial profits are no longer gained with standard services like voice calls or SMS but with data services (e.g. Mobile TV or Location based services). Lots of these services are not initially successful even though their high level of usability was pre-estimated by means of traditional test procedures. Hence there is a huge demand for a method to examine individuals' adoption and usage decisions that provides acceptance explanations that are valid regarding reality not only statistics.