Factors influencing the adoption of Internet banking
Journal of the AIS
Mobile commerce: framework, applications and networking support
Mobile Networks and Applications
Payments and banking with mobile personal devices
Communications of the ACM - Wireless networking security
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Information and Management
User acceptance of wireless short messaging services: Deconstructing perceived value
Information and Management
Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services
Information Systems Research
Moderating Effects of Task Type on Wireless Technology Acceptance
Journal of Management Information Systems
E-Business Adoption by Travel Agencies: Prime Candidates for Mobile e-Business
International Journal of Electronic Commerce
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
Mobile messages as a tool to stimulate learning activities
ACE '11 Proceedings of the Thirteenth Australasian Computing Education Conference - Volume 114
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Third generation 3G mobile service has been launched for several years and yet the information systems IS community has not yet gained a full understanding of how various technological and social factors affect the intention to adopt this technology. This study probes into this issue using the Innovation Diffusion Theory IDT Rogers, 1995 along with two other constructs, i.e., subjective norms and perceived security on 3G mobile service. Using survey data collected from the youth of Hong Kong, the author notices that observability and complexity are IDT factors that affect the intention to adopt 3G mobile service by experienced users, i.e., who are current users of 2G or 2.5G mobile service. Plus subjective norms and perceived security are factors considered by both experienced and inexperienced users. Recommendations are provided to mobile service operators and developers in developing their rollout strategy in the mobile service market.