The role of utilitarian and hedonic values and their antecedents in a mobile data service environment

Authors:
Byoungsoo Kim;Ingoo Han
Affiliations:
Samsung Economic Research Institute, Samsung Life Bldg., Seocho2-Dong, Seocho-Gu, Seoul 137-955, South Korea;Business School, Korea Advanced Institute of Science and Technology, Seoul, South Korea
Venue:
Expert Systems with Applications: An International Journal
Year:
2011

Citing 14
Cited 2

Issues and opinion on structural equation modeling

MIS Quarterly
Information technology adoption across time: a cross-sectional comparison of pre-adoption and post-adoption beliefs

MIS Quarterly
The Red and the Black: Mental Accounting of Savings and Debt

Marketing Science
The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach

Information Systems Research
A Theoretical Integration of User Satisfaction and Technology Acceptance

Information Systems Research
User acceptance of wireless short messaging services: Deconstructing perceived value

Information and Management
Value-based Adoption of Mobile Internet: An empirical investigation

Decision Support Systems
Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services

Information Systems Research
Antecedents of Information and System Quality: An Empirical Examination Within the Context of Data Warehousing

Journal of Management Information Systems
Moderating Effects of Task Type on Wireless Technology Acceptance

Journal of Management Information Systems
User behaviors toward mobile data services: The role of perceived fee and prior experience

Expert Systems with Applications: An International Journal
The role of trust belief and its antecedents in a community-driven knowledge environment

Journal of the American Society for Information Science and Technology
A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges

MIS Quarterly
User acceptance of information technology: toward a unified view

MIS Quarterly

Quantified Score

Hi-index	12.05

Visualization

Abstract

Attracting new users is critical for the success of new information and communication technologies (ICT) such as mobile data services (MDS). Given the rapid growth and large investments in ICT, it is important to understand the formation processes of user behaviors in the ICT environment. This study develops a theoretical framework to examine the role of utilitarian and hedonic values in an MDS adoption phenomenon. This study also presents an investigation of the key antecedents of utilitarian and hedonic values to understand the mechanism of enhancing these values. This study posits information quality, system quality, and perceived fee as the key antecedents of utilitarian and hedonic values. The proposed research model is empirically evaluated by using survey data collected from 120 potential adopters. The results of this study show that the adoption intention is solely determined by utilitarian value. The findings also indicate that the information quality and perceived fee play a significant role in the formation of adoption intention of MDS. Theoretical and practical implications of the findings are discussed.