Thirty years of conjoint analysis: reflections and prospects
Interfaces - Special issue: marketing engineering
Diffusion models of mobile telephony in Greece
Telecommunications Policy
Diffusion of mobile telephony: An empirical study in Taiwan
Telecommunications Policy
Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan
Telecommunications Policy
Antecedents of consumers' intentions to upgrade their mobile phones
Telecommunications Policy
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Previous studies of development trends in the telecommunications industry have estimated market potential but have seldom integrated analyses of customer preferences and macro-environmental factors (political, economic, social, and technological analyses). In order to more accurately analyze 4G technological trends and market penetration and provide implications for businesses and policymakers, we use conjoint analysis to analyze customers' preferences for telecommunications technology and integrate the results with data from scenario analysis and the Delphi method to address possible scenarios for the development of 2G, 3G, Worldwide Interoperability for Microwave Access (WiMAX), and long-term evolution (LTE) in Taiwan. We then use the innovation diffusion model to forecast the sales volume for these four technologies in Taiwan over the next 10 years. Finally, we provide suggestions for policymaking and strategic actions for 4G stakeholders.