Telematics and Informatics - An interdisciplinary journal on the social impacts of new technologies
Consumer behavior in the Italian mobile telecommunication market
Telecommunications Policy
Determinants of accepting wireless mobile data services in China
Information and Management
Adoption of 3G+ services in Finland
International Journal of Mobile Communications
The critical role of consumer behaviour research in mobile commerce
International Journal of Mobile Communications
Understanding the behavior of mobile data services consumers
Information Systems Frontiers
What do we know about mobile Internet adopters? A cluster analysis
Information and Management
A Cross-Disciplinary Study of What Determines the Adoption of MDS
HICSS '10 Proceedings of the 2010 43rd Hawaii International Conference on System Sciences
Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users
ICMB-GMR '10 Proceedings of the 2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable
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We present a segmentation study utilizing latent class analysis with the object of segmenting consumers with regard to their usage of mobile technology. As bases for the segmentation we utilize attitudes reflecting consumers' perceptions on benefits to be found from using mobile technology, their personal innovativeness and self-efficacy, as well as social aspects of using mobile technology. In our results we find attitudes to be more significant determinants of mobile technology adoption and use than socio-demographic variables. The results are of consequence for researchers in the field of innovation adoption and diffusion, as well as practitioners developing mobile technology and services.