A model of new product development: an empirical test
Management Science
Computers and Industrial Engineering
Selecting knowledge management strategies by using the analytic network process
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Using the analytic network process (ANP) in a SWOT analysis - A case study for a textile firm
Information Sciences: an International Journal
Selection of mobile value-added services for system operators using fuzzy synthetic evaluation
Expert Systems with Applications: An International Journal
Criteria for evaluating group decision-making methods
Mathematical and Computer Modelling: An International Journal
Information technology investment evaluation: Investments in telecommunication infrastructure
International Journal of Information Management: The Journal for Information Professionals
Residential broadband Internet services and applications requirements
IEEE Communications Magazine
Elements of the emerging broadband information highway
IEEE Communications Magazine
Hi-index | 12.05 |
The telecommunications industry is undergoing dramatic changes fueled by rapid technical development and regulatory changes. Especially, in Korea, the penetration rate of mobile service is almost 90%; therefore, there is not enough room for a new customer. Furthermore, today's new services have been influenced by more factors in decision making before launching. It has been the main issue for decision makers whether a new service will be successful or not. However, a few methods have been introduced to evaluate the feasibility of a new service. And very few papers have introduced to the evaluatation of comparative advantages among competitive services, but such methods mainly depend on subjective opinion of experts. The proposed model considers the multidimensional factors influencing telecom service evaluation based on the ANP's advantages, which helps service providers in a telecom field to select a new service with the view of their strategies. Also, the BSC perspectives are adapted in the model to generate evaluation measures. Additionally, a new video phone service in Korea is evaluated based on a proposed model.