Markets for Product Modification Information
Marketing Science
Internet Shopping Agents: Virtual Co-Location and Competition
Marketing Science
Editorial: Defining Interesting Research Problems
Marketing Science
Massively Categorical Variables: Revealing the Information in Zip Codes
Marketing Science
Negotiations and Exclusivity Contracts for Advertising
Marketing Science
Indirect Network Externality Effects on Product Attributes
Marketing Science
R&D, Marketing, and the Success of Next-Generation Products
Marketing Science
Fast Polyhedral Adaptive Conjoint Estimation
Marketing Science
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
A Comparison of Online and Offline Consumer Brand Loyalty
Marketing Science
Consumer Sequential Search: Not Enough or Too Much?
Marketing Science
Implications of Reduced Search Cost and Free Riding in E-Commerce
Marketing Science
Editorial: Does Good Marketing Cause Bad Unemployment?
Marketing Science
Service Escape: Profiting from Customer Cancellations
Marketing Science
Editorial: Fifty Years of Marketing Science
Marketing Science
Invited Commentary---Why Does Poor Service Prevail?
Marketing Science
Marketing and Designing Transaction Games
Marketing Science
Mobile technology and communications: exploring aspects of Customer Relationship Management
International Journal of Mobile Communications
Location privacy in a digital ecosystem for context-aware applications
Proceedings of the International Conference on Management of Emergent Digital EcoSystems
Group Buying: A New Mechanism for Selling Through Social Interactions
Management Science
Review: Mobile marketing research: The-state-of-the-art
International Journal of Information Management: The Journal for Information Professionals
Location Based Context-Aware Services in a Digital Ecosystem with Location Privacy
Journal of Cases on Information Technology
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Academic research in marketing often and rightfully tends to either build on well-established past research topics or follow well-established practices in industry. However, as technology advances, it might be possible to foresee some more enduring trends and focus research on future issues rather than on past issues. One approach would be to study emerging technologies with rapidly declining costs. Each of these emerging technologies spawns myriad applications that have the potential to dramatically impact existing markets. Interesting research topics include the study of the impact of these applications on different market participants (e.g., final consumers, the seller, the seller of complementary services, intermediaries, information providers, competitors, other industries). Research topics also include the optimal structure for products and services, given these new applications, as well as which intermediary should offer particular services. Research topics also include the interactive ability to rapidly customize marketing strategy by identifying individuals at particular points in time and under particular demand conditions. Five of these technologies include enhanced search services, biometrics and smart cards, enhanced computational speed, M-commerce, and GPS tracking.