Reflections on NoteCards: seven issues for the next generation of hypermedia systems
Communications of the ACM
Term-weighting approaches in automatic text retrieval
Information Processing and Management: an International Journal
Automatic text processing
Retrieval activities in a database consisting of heterogeneous collections of structured text
SIGIR '92 Proceedings of the 15th annual international ACM SIGIR conference on Research and development in information retrieval
Using WordNet to disambiguate word senses for text retrieval
SIGIR '93 Proceedings of the 16th annual international ACM SIGIR conference on Research and development in information retrieval
A language for queries on structure and contents of textual databases
SIGIR '95 Proceedings of the 18th annual international ACM SIGIR conference on Research and development in information retrieval
Proximal nodes: a model to query document databases by content and structure
ACM Transactions on Information Systems (TOIS)
Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
Computer Evaluation of Indexing and Text Processing
Journal of the ACM (JACM)
Exploring the use of concept spaces to improve medical information retrieval
Decision Support Systems
Modern Information Retrieval
A personalized and integrative comparison-shopping engine and its applications
Decision Support Systems - Special issue: Agents and e-commerce business models
An Adapted Lesk Algorithm for Word Sense Disambiguation Using WordNet
CICLing '02 Proceedings of the Third International Conference on Computational Linguistics and Intelligent Text Processing
Targeted advertising on the Web with inventory management
Interfaces - Wagner prize papers
The Role of the Management Sciences in Research on Personalization
Management Science
Efficient and Anonymous Web-Usage Mining for Web Personalization
INFORMS Journal on Computing
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
Automatic selection of class labels from a thesaurus for an effective semantic tagging of corpora
ANLC '97 Proceedings of the fifth conference on Applied natural language processing
Performance bounds of algorithms for scheduling advertisements on a web page
Journal of Scheduling
On linear mixture of expert approaches to information retrieval
Decision Support Systems
Identifying Locations for Targeted Advertising on the Internet
International Journal of Electronic Commerce
Exploring automatic word sense disambiguation with decision lists and the web
Proceedings of the COLING-2000 Workshop on Semantic Annotation and Intelligent Content
A web personalizing technique using adaptive data structures: The case of bursts in web visits
Journal of Systems and Software
Online Social Advertising via Influential Endorsers
International Journal of Electronic Commerce
Goal attainment on long tail web sites: An information foraging approach
Decision Support Systems
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Due to an enormous influx of capital over the past decade, the online advertising industry has become extremely robust and competitive. The difference between success and failure in such a competitive market often rests in the ability to deliver advertisements that are closely in line with a user's interests. In this work, we propose and test a new online advertisement targeting technique which adapts and utilizes several powerful and well tested information retrieval and lexical techniques to develop an estimate of a user's affinity for particular products and services based on an analysis of a user's web surfing behavior. This new online ad targeting technique performs extremely well in our empirical tests.