Are people biased in their use of search engines?

  • Authors:
  • Mark T. Keane;Maeve O'Brien;Barry Smyth

  • Affiliations:
  • University College Dublin, Ireland;University College Dublin, Ireland;University College Dublin, Ireland and Changing Worlds Limited, Dublin, Ireland

  • Venue:
  • Communications of the ACM - Alternate reality gaming
  • Year:
  • 2008

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Abstract

Assessing user search behavior when deciding which links to follow in rank-ordered results lists.