Journal of the American Society for Information Science and Technology
Visual attention to repeated internet images: testing the scanpath theory on the world wide web
ETRA '02 Proceedings of the 2002 symposium on Eye tracking research & applications
Impact of search engines on page popularity
Proceedings of the 13th international conference on World Wide Web
Eye-tracking analysis of user behavior in WWW search
Proceedings of the 27th annual international ACM SIGIR conference on Research and development in information retrieval
Accurately interpreting clickthrough data as implicit feedback
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Eye Tracking Methodology: Theory and Practice
Eye Tracking Methodology: Theory and Practice
What are you looking for?: an eye-tracking study of information usage in web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
An eye tracking study of the effect of target rank on web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Are people biased in their use of search engines?
Communications of the ACM - Alternate reality gaming
How the Web Is Changing the Way We Trust
Proceedings of the 2008 conference on Current Issues in Computing and Philosophy
Eye-tracking reveals the personal styles for search result evaluation
INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction
Factors affecting click-through behavior in aggregated search interfaces
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Optimizing two-dimensional search results presentation
Proceedings of the fourth ACM international conference on Web search and data mining
Users' eye gaze pattern in organization-based recommender interfaces
Proceedings of the 16th international conference on Intelligent user interfaces
Multimedia Tools and Applications
Displaying relevance scores for search results
Proceedings of the 36th international ACM SIGIR conference on Research and development in information retrieval
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This study examined to what extent users spontaneously evaluate the trustworthiness of Web search results presented by a search engine. For this purpose, a methodological paradigm was used in which the trustworthiness order of search results was experimentally manipulated by presenting search results on a search engine results page (SERP) either in a descending or ascending trustworthiness order. Moreover, a standard list format was compared to a grid format in order to examine the impact of the search results interface on Web users' evaluation processes. In an experiment addressing a controversial medical topic, 80 participants were assigned to one of four conditions with trustworthiness order (descending vs. ascending) and search results interface (list vs. grid) varied as between-subjects factors. In order to investigate participants' evaluation processes their eye movements and mouse clicks were captured during Web search. Results revealed that a list interface caused more homogenous and more linear viewing sequences on SERPs than a grid interface. Furthermore, when using a list interface most attention was given to the search results on top of the list. In contrast, with a grid interface nearly all search results on a SERP were attended to equivalently long. Consequently, in the ascending trustworthiness order participants using a list interface attended significantly longer to the least trustworthy search results and selected the most trustworthy search results significantly less often than participants using a grid interface. Thus, the presentation of Web search results by means of a grid interface seems to support users in their selection of trustworthy information sources.