Improving business intelligence speed and quality through the OODA concept

Authors:
Morten Middelfart
Affiliations:
TARGIT A/S, Hjørring, Denmark
Venue:
Proceedings of the ACM tenth international workshop on Data warehousing and OLAP
Year:
2007

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Abstract

This article introduces the Observation-Orientation-Decision-Action (OODA) concept as a mean to identify three new desired technologies in business intelligence applications that improve the speed and quality in the decision making processes.