Cognitive walkthrough for the web
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Repairing usability problems identified by the cognitive walkthrough for the web
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
What are you looking for?: an eye-tracking study of information usage in web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
An eye tracking study of the effect of target rank on web search
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Investigating the Effect of Hyperlink Information Scent on Users' Interaction with a Web Site
INTERACT '09 Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part II
The statistical challenge of scan-path analysis
HSI'09 Proceedings of the 2nd conference on Human System Interactions
Hi-index | 0.00 |
Finding information by successively selecting hyperlinks on web pages is a typical task performed on websites. A number of web usability studies have provided important insights about how web visitors carry out a search, and have concluded that "following information scent" is the fundamental process involved in the behavior. The purpose of this paper is to explore the relationship between the strength of information scent and web visitors'eye movements. Four web page types with different usability problems were considered. In an eyetracking experiment, eleven participants were asked to find an article on a simulated encyclopedia website by first selecting a heading from among nine provided headings, then selecting the appropriate topic link under the selected heading. The number of eye fixations, the duration of the fixations, and the task completion times were analyzed. The eye-tracking study reported in this paper added further insight to the knowledge gained from traditional web usability studies, in which visitors'performance are measured by the total number of clicks and task completion times. Website visitors'performance will not exhibit any differences in the initial heading selection stage irrespective of whether or not the pages have usability problems. However, performance will deteriorate in terms of the total number of fixations in the subsequent link selection stage when the web page has any kind of usability problem.