Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition (Beginners / Beginning Guide)

  • Authors:
  • Emilian Balanescu;Cristian Darie

  • Affiliations:
  • -;-

  • Venue:
  • Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition (Beginners / Beginning Guide)
  • Year:
  • 2008

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Abstract

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable ecommerce web sites. Based around a realworld example involving a web site selling tshirts, youll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the ecommerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. Youll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more userfriendly shopping cart. Other highlights: The authors show you how to build a complex, extendable ecommerce web site using sound development practices. This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization. The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using thirdparty services such as Amazons affiliate program. What youll learn Build an extensible ecommerce web site using sound development techniques. Increase sales through proven techniques such as crossselling, upselling, and enhancing customer service offerings. Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services. Take advantage of search engine optimization techniques to make your web site more easy to find. Who is this book for? This book was written for individuals seeking to build ecommerce web sites using the PHP language and MySQL database. About the Apress Beginning Series The Beginning series from Apress is the right choice to get the information you need to land that crucial entrylevel job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from novice to professional. Youll start your journey by seeing what you need to knowbut without needless theory and filler. Youll build your skill set by learning how to put together realworld projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you thereit is your trusted guide through unfamiliar territory! Related Titles Beginning PHP and MySQL 5: From Novice to Professional, Second Edition PHP 5 Objects, Patterns, and Practice