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In the emerging electronic environment, knowing how to measure Web service quality is of great importance. To attain the desired quality of Website services, it is necessary to produce a framework that enables evaluation of a web service quality. This paper defines and categorizes the quality factors for measuring web service quality. Moreover, the paper includes a framework to establish quality factors in terms of attributes, in addition to their level of importance based on the opinion of highly-skilled professionals. The primary goals are identifying, qualifying, categorizing and ranking these factors. These factors would be used to give indications for the improvement of the web services quality.