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In this paper, we present a novel resource discovery framework for m-commerce. We extend the original Bluetooth service discovery protocol by integrating a semantic layer within the application level of the standard. Given a request, this layer makes possible an enhanced discovery process exploiting the semantics of the resource descriptions exposed by a hotspot. The enhancement is compatible with the basic discovery protocol, thus allowing the smooth coexistence of the service discovery approaches. We present and motivate our semantic-based discovery protocol in an innovative m-commerce framework and show its benefits.