Using online communities to drive commercial product development

Authors:
Sheena Lewis
Affiliations:
IBM, Durham, NC, USA
Venue:
CHI '08 Extended Abstracts on Human Factors in Computing Systems
Year:
2008

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Abstract

This paper demonstrates how human computer interaction (HCI) practitioners utilize an online community to drive commercial product innovation, definition, and development. Upper management's increased interest in user feedback suggests that this development strategy promotes the case for stronger human-centered design processes to be included in corporate strategic planning.