Assessing Legal Challenges on the Mobile Internet
International Journal of Electronic Commerce
Gender and student-status differences in cellular telephone use
International Journal of Mobile Communications
International Journal of Mobile Communications
Mobile communications: global trends in the 21st century
International Journal of Mobile Communications
Critical success factors in mobile communications: a comparative roadmap for Germany and India
International Journal of Mobile Communications
Consumer perception and attitude toward mobile communication
International Journal of Mobile Communications
Mobile communications and mobile services
International Journal of Mobile Communications
Insights on the drivers and inhibitors of Mobile Data Services uptake
International Journal of Mobile Communications
Conceptualising fun in mobile commerce environments
International Journal of Mobile Communications
Drivers and moderators of consumer behaviour in the multiple use of mobile phones
International Journal of Mobile Communications
International Journal of Mobile Communications
Review: Mobile marketing research: The-state-of-the-art
International Journal of Information Management: The Journal for Information Professionals
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This study investigated the hedonic and utilitarian values of the mobile internet and their relationships to the importance of attributes of and usage behaviours of mobile internet service. Using data from 487 respondents to a survey, ANOVA and correlation analysis were performed. The hedonic value of the mobile internet correlated with the importance of service cost (negatively), use convenience (positively) and information quality (positively), while the utilitarian value correlated with the importance of service cost (positively) and connection stability (positively). Furthermore, significant correlation was obtained between the hedonic value of and usage behaviours of mobile internet, including usage frequency per week, average connection time, usage intention of mobile internet and acceptance intention of mobile commerce. There were significant correlations between the utilitarian value and usage frequency per week and usage intention of the mobile internet. Herein, the implications of the study and further research issues are discussed.