Knowledge and strategy: using configurational metaphors to explain the linkages

Authors:
B. Bowonder;K. J. Sharma
Affiliations:
Administrative Staff College of India, Bella Vista, Hyderabad 500082, India. 206 Turf View Drive, Solana Beach, CA 92075, USA;-
Venue:
International Journal of Information Technology and Management
Year:
2003

Citing 6
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Abstract

This paper proposes a method for linking strategy and organisational knowledge. Since metaphors induce creative visualisation they can be used for conceptualising strategic business architecture. Using examples of Exxon, Intel, Chiron and Microsoft, the concept has been illustrated.