On support of business activities by internet commerce: case of TOP 100 CZ firms

Authors:
Jaroslav Jandos
Affiliations:
Faculty of Informatics and statistics, Prague University of Economics, 13067 Prague 3, Czech Republic
Venue:
International Journal of Information Technology and Management
Year:
2004

Citing 5
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Abstract

Internet commerce, and especially web commerce, applications are often used as part of firm's business strategy. The paper presents results of analysis of e-commerce adoption in top 100 firms in the Czech Republic (TOP 100 CZ firms). These firms belong to various industrial business sectors. Analysis is based on assessment of company's websites. Assessment is based on evaluation of company websites executed from customer's point of view. For evaluation, the WBE (website business evaluation) method was used. Results show that most of the top 100 Czech firms (in fact all but four) are using e-commerce, typically in the form of websites; however, most of these are only for support of the information phase of the market transaction. Even in the Czech Republic, this use which a few years ago could present competitive advantage is becoming common and almost imperative from a business point of view.