Web Assessment - A Model for the Evaluation and the Assessment of successful Electronic Commerce Applications

  • Authors:
  • Dorian Selz;Petra Schubert

  • Affiliations:
  • -;-

  • Venue:
  • HICSS '98 Proceedings of the Thirty-First Annual Hawaii International Conference on System Sciences-Volume 4 - Volume 4
  • Year:
  • 1998

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Abstract

Today many a Website features fancy graphics, well organized content, but rarely induces the visitor to come back on a regular basis (with exceptions of course). The electronic commerce revolution some predicted experiences a setback due to a lack of consumer interest and some potential customers turn their screens off rather than meddling their way through a purchase order. But why are customers so indifferent? This paper addresses a largely unexplored issue: the analysis of supposedly interactive electronic commerce applications. The paper defines the theoretical framework of the Web Assessment Model. The model builds on the three transaction phases - information, agreement, and settlement - and parts of a product performance system. To embrace the notion of community - a central issue in virtual environments - a further phase is added, and media inherent criteria are derived. The paper closes by applying the model to the Web site of Swissair, the national airline of Switzerland.