The effect of awareness information on online behavior: a field experiment

Authors:
Stefan Nilsson;Lars Svensson
Affiliations:
Laboratorium for Interaction Technology, University of Trollhättan, Uddevalla, Sweden;Laboratorium for Interaction Technology, University of Trollhättan, Uddevalla, Sweden
Venue:
AIC'05 Proceedings of the 5th WSEAS International Conference on Applied Informatics and Communications
Year:
2005

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Abstract

This paper explores how access to synchronous, non-verbal awareness information influences the usage of web-based systems. The results are based on a field experiment that utilizes a web based art exhibition enhanced with an awareness module. The results show that users that are aware of other co-present users spend significantly longer time in the gallery. However, the awareness information does not seem to affect the users' navigation pattern.