A Social History of the Mobile Telephone with a View of its Future
BT Technology Journal
Broadcast Scheduling for Mobile Advertising
Operations Research
The Mobile Connection: The Cell Phone's Impact on Society
The Mobile Connection: The Cell Phone's Impact on Society
Information Systems Frontiers
Advertising via wireless networks
International Journal of Mobile Communications
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
International Journal of Mobile Communications
Mobile telephony and broadcasting: are they compatible for consumers
International Journal of Mobile Communications
Gender and student-status differences in cellular telephone use
International Journal of Mobile Communications
Can mobile services facilitate commerce? Findings from the Greek telecommunications market
International Journal of Mobile Communications
The critical role of consumer behaviour research in mobile commerce
International Journal of Mobile Communications
Self-determination of work play asynchronous mobile communication
International Journal of Mobile Communications
Consumer acceptance of SMS advertising: a study of American and Turkish consumers
International Journal of Mobile Communications
Content relevance and delivery time of SMS advertising
International Journal of Mobile Communications
Mobile phone satisfaction in Malaysia: a demographic analysis
International Journal of Mobile Communications
A tree-network model for mining short message services seed users and its empirical analysis
Knowledge-Based Systems
Character usage in Chinese short message service SMS: a real-world study in Mainland China
International Journal of Mobile Communications
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Short Message Service (SMS) is used worldwide by many corporations in order to communicate with consumers. The objective of this study is to investigate the use of SMS in young consumers and their responses to SMS as a potential communication vehicle by the companies. The research was qualitative in nature. Data was collected through open and semi-structured interviews of 40 university students. The results reveal that SMS, in general, has a positive acceptance by young consumers as a communication tool since it is an integral part of their life and seems to be an effective tool by enterprises in reaching consumers.