Mobile payment implementation: a reference framework
International Journal of Business Information Systems
International Journal of Mobile Communications
A secure and efficient authentication scheme for mobile users
International Journal of Mobile Communications
The effectiveness of targeted mobile advertising in selling mobile services: an empirical study
International Journal of Mobile Communications
The development of 3G in Japan and Taiwan
International Journal of Mobile Communications
International Journal of Mobile Communications
A roadmap for research in mobile business
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
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Mobile commerce opportunities cover mobile initiatives that are designed to achieve strategic change in downstream activities through direct interaction with the customer. Customer knowledge must reach all the necessary parts of a mobile company to be useful, such as through an electronic knowledge repository. But mobile services involve more than just sending knowledge. They incorporate both technical and cultural challenges. To deliver superior service quality, companies must first understand how customers perceive and evaluate mobile customer services. Marketers need to offer genuinely useful information, adding real value to their corporate messages and transaction simplicity (easy to use, quick to deliver, cheap to process). Mobile technology provides companies with a great number of marketing options. Mobile marketing is considered as a new and effective communication channel to the benefit of consumers.