Gap between advertisers and designers: Results of visualizing messages

Authors:
Yukio Ohsawa;Madoka Ishii
Affiliations:
(Correspd. ohsawa@q.t.u-tokyo.ac.jp) School of Engineering, The University of Tokyo, Tokyo 113-8656, Japan;School of Engineering, The University of Tokyo, Tokyo 113-8656, Japan
Venue:
International Journal of Knowledge-based and Intelligent Engineering Systems - Chance discovery
Year:
2007

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Abstract

We analyzed the data on the thoughts of designers and people surrounding designers. Qualitative approach using Pictorial KeyGraph was applied for analysis, for comparing these people, in face of the gaps of vocabularies. The results are implying that the designers concepts tend to be hidden to other sections in the company, and to people out side. However, the resented results also show the concepts shared by designers correspond to the essential common context of the products made from the company, i.e, the brand identity.